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ISPR - Pakistan Army
Complete case studyAmazetec Security Solutions
Complete case studyPlugin Coworking Space
Challenge
Plugin is a coworking space launching in Johar Town, Lahore, under parent company Amazetec. Entering a competitive local market with several established coworking spaces already in the neighborhood, Plugin needed more than a logo — it needed a full identity, a market position, and a launch strategy that would build genuine curiosity before doors even opened.
Our Approach
We started with the market, not the mood board: a competitive landscape analysis of coworking spaces across Johar Town to find the gap Plugin could own. From there, we built:
A complete brand identity system. A logo, typography, and a color palette anchored by a confident signature blue, plus iconography and clear sub-brand rules.
A phased social media launch strategy built around a strict pre-launch "mystery phase", followed by a planned reveal & post-launch content push.
A content calendar structured around three disciplined phases: teaser, reveal, & post-launch. So every post built anticipation instead of giving too much away too soon.
A website build covering Workspaces, Experience, Subscriptions, Full Tour, Contact, & FAQ pages.
The work
The Results
A cohesive brand identity launched with zero prior market awareness, built entirely around a mystery-first strategy.
A strategized content rollout that generated pre-launch anticipation before any brand assets were public.
A full sub-brand system that keeps Plugin visually distinct.